Know real channel profit
Sales numbers can look strong while fees, refunds, ads, and stock costs eat margin. We help you see what each channel actually contributes.
E-commerce Businesses
Know what your online store actually keeps.
Aurestone helps UK e-commerce businesses clean up channel data, understand real profit, manage VAT complexity, and make better stock, pricing, and cash flow decisions.
What we handle
Accounting that explains profit, not just sales.
Reconcile payouts properly
Shopify, Amazon, Etsy, payment processors, refunds, and fees are matched to what reaches the bank so the accounts reflect reality.
Understand stock and COGS
Inventory, cost of goods sold, returns, write-offs, and stock movement are handled so profit figures mean something.
Stay ahead of VAT complexity
We help you understand VAT thresholds, MTD records, platform-collected tax, and the areas that usually create confusion for online sellers.
Make better product decisions
Clearer numbers help you decide what to reorder, discontinue, price differently, or invest in with more confidence.
Build a cleaner finance system
Software, workflows, and reporting are organised around how your store actually sells, not a generic bookkeeping template.
Common questions
E-commerce accounting — what sellers usually ask.
My sales come from multiple platforms — can you handle that?
Yes. We reconcile across platforms (Shopify, Amazon, Etsy etc.) and bring everything into one clean set of accounts. Multi-channel is what we're built for.
When do I need to register for VAT as an online seller?
Once your UK taxable turnover exceeds £90,000 in a 12-month period. If you're selling to EU customers without the platform collecting tax, you may also need OSS registration. We'll advise you before you hit any threshold.
How do I account for Amazon FBA inventory?
FBA inventory sits in Amazon's warehouses and needs to be tracked correctly as a balance sheet asset. We handle the COGS and inventory adjustments so your profit figures are accurate.
What software do you use for e-commerce clients?
We primarily use Xero, often paired with A2X for platform reconciliation (Shopify, Amazon, Etsy). We'll recommend the right setup for your channels and transaction volume.
Running an online store and need proper accounting?
Book your free Tax & Finance Review and review your platforms, reconciliation, VAT, stock, and the numbers behind your margins.